The policies of a company with regard to its choice of businesses and customer groups.
See also:
Business Plan
Business Strategy
Corporate governance
Critical success factors
SMART objectives
Tactical planning
Vision
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Corporate strategy
Related terms
Management by objectives (MBO), Accreditation Council for Continuing Medical Education (ACCME), Affinity marketing, Concordance programme, European Federation of Pharmaceutical Industries (EFPIA), Secondary care, License (product), Tagging, Marketing research (MR), Delegate, Key opinion leader (KOL), Skimming, Supplier relationship management (SRM), Learning log, Double page spread (DPS),