Account management focusing on a company’s most important customers. Key Account Management is a strategic planning approach that advances conventional retailing to challenge today’s customer issues.
See also:
Customer focus
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Key account management
Related terms
Key opinion leader (KOL), Marginal analysis, Desired outcomes, Above the line, Scamp, Feature article, Hierarchy of Needs, Health Status Instrument (Pharmacoeconomics), Health technology assessment/appraisal (HTA), Unplanned cannibalisation, Standard treatment, Loss leader, Marketing strategy, Customer service programme, Territory management,