Account management focusing on a company’s most important customers. Key Account Management is a strategic planning approach that advances conventional retailing to challenge today’s customer issues.
See also:
Customer focus
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Key account management
Related terms
Intent to treat, International Clinical Trial Registry Platform (ICTRP), Environmental scanning, Database marketing, NHS Evidence, Persistence, Font, Advertising agency’s commission, Internal marketing, Direct mail, Channel strategy, Above the line, e-Prescribing, Peer review, Column inches,