Account management focusing on a company’s most important customers. Key Account Management is a strategic planning approach that advances conventional retailing to challenge today’s customer issues.
See also:
Customer focus
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Key account management
Related terms
O, Construct, Market challenger, Cost-effectiveness threshold (health economics), Concordance programme, Unstructured observation, Preferred provider organisation (PPO), Market value added (MVA), Recall test, Editing, Normal distribution, Output evaluation, Quality-adjusted life year (QALY), Fax Preference Service (FPS), Display advertisement,