Market research conducted with an aim to divide the population into categories based on behaviour, eg opinions, activities, hobbies and attitudes.
See also:
Market research
Lifestyle
Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
Lifestyle research
Related terms
Mobile commerce (M-Commerce), Asymptomatic, Brand, ABPI Code of Practice, Labelling, British Medical Association (BMA), International Clinical Trial Registry Platform (ICTRP), Closed systems, Diagnostic trials, Brand extension, Literature search, Chronic disease, Interventions – clinical, Infiltration marketing, Distribution,