A marketing activity intended to keep sales levels stable when growth opportunities are low, but the firm is in a relatively strong position in the market. Investment in the business will remain limited.
See also:
Market growth rate
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Maintenance strategy
Related terms
SMART objectives, Treatment trials, Concept boards, Product pipeline, Free market economy, Market segmentation, Electronic point of sale (EPOS) system, Internal communications, Guarantees and warranties, Video focus groups, Demographics, Persistence, Market development, Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI), Editor,