A marketing activity intended to keep sales levels stable when growth opportunities are low, but the firm is in a relatively strong position in the market. Investment in the business will remain limited.
See also:
Market growth rate
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Maintenance strategy
Related terms
Market entry, Social marketing, Attitude Awareness Usage Study (AAU), Skimming, Dodo, Small to medium enterprise (SME), International Clinical Trial Registry Platform (ICTRP), Key account management, Over the counter (OTC), Feature article, Global marketing, Cartel, SWOT analysis, Cost-effectiveness threshold (health economics), European Association of Communications Agencies (EACA),