Dividing the market into distinct subgroups, each with its own set of shared characteristics which may require a different approach in marketing strategy.
See also:
Marketing strategy
Market research
Market positioning
Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
Market segmentation
Related terms
Lobby, Purchasing power parities (PPP), Reach, “P” Medicine, Cost per thousand (CPM), Focused Advertising Sampling Technique (FAST) Marketing, Cardiothoracic, Full-service agency, Byline, Unstructured question, Product attributes, Boston matrix, Long term value (LTV), Cost leadership, Subscriber list,