When an organisation introduces a new product that is a new version or an enhancement of an existing product. In pharmaceuticals, this can include such features as varying dosages, delivery mechanisms, indications etc.
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Line extension
Related terms
Global Health Index, Quality assurance programme, Media buyer, Prophylaxis, Advertising research, Greying, leisured, affluent, middle-aged (GLAM), Marketing research (MR), Group dynamics, Respondent fatigue, Feature article, Unprompted recall, Standard treatment, Tariffs, H, New product development (NPD),