When an organisation introduces a new product that is a new version or an enhancement of an existing product. In pharmaceuticals, this can include such features as varying dosages, delivery mechanisms, indications etc.
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Line extension
Related terms
B, Unstructured observation, Primary Care Trust (PCT), Internal relations officer (IRO), International Clinical Trial Registry Platform (ICTRP), Syndicate groups, Unprompted recall, National Readership Survey (NRS), Spam, Informed consent document, Exclusive, Early adopters, Key account management, Personal selling, Advertising agency’s commission,