A study in which one party, either the investigator or participant, is unaware of what medication the participant is taking.
See also:
Randomised trial
Open-label trial
Controlled trial
Double-blind trial
Placebo-controlled trial
Clinical trial
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Single-blind trial
Related terms
Affinity marketing, Healthcare Communications Association (HCA), Joint venture, Committee for Medicinal Products for Human Use (CHMP), Strategic health authority (SHA), Quality-adjusted life year (QALY), Cost-effectiveness threshold (health economics), Business plan, Penetration pricing, V, Adherence, Safety assessment of marketed medicines studies (SAMM), Media buyer, New product development (NPD), Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI),