A study in which one party, either the investigator or participant, is unaware of what medication the participant is taking.
See also:
Randomised trial
Open-label trial
Controlled trial
Double-blind trial
Placebo-controlled trial
Clinical trial
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Single-blind trial
Related terms
Audit Bureau of Circulation (ABC), Testimonials, List price, Global brand, Point of sale (POS), Prevention trials, Cost–benefit analysis, Mood board, Informed consent document, Sponsorship, Customer relationship management (CRM), Branding ladder, Central nervous system (CNS), Vision, Return on investment (ROI)/Return on capital employed (ROCE),