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A brand that is marketed according to the same strategic principles in every part of the world.
See also:
Brand
Brand extension
Brand image
Brand mapping
Brand reinforcement
Brand revitalisation
Brand strategy
Brand value
Branding ladder
Brand personality
Merchandising
Related terms
Regression analysis, Brand management, Consumer, Key success factor (KSF), Pharmaceutical Pricing Regulation Scheme (PPRS), Indication, Inclusion/exclusion criteria, Joint venture, Marketing cost analysis, In-Company training, Category management, Freelancer, Gatekeeper, Greying, leisured, affluent, middle-aged (GLAM), Subscriber list,
