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The advertising agency employee responsible for supervising the work of all people involved in the creative aspects of producing advertising, including art directors, graphic designers, copywriters etc. A creative director is fundamentally accountable for the quality of the final creative work.
See also:
Creatives
Advertising
Copywriting
Related terms
Direct marketing, Dog, Marketing mix, Efficacy, Oligopsony, Market follower, Skimming, Foundation Trust (FT), Advocacy and support groups, Product differentiation, European Union of Medical Specialists (UEMS), Market challenger, Adopter categories, Search engine optimisation (SEO), Offensive marketing,
