The period in a product’s life-cycle when it is being used for the first time
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Trial stage
Related terms
Contraindication, Editing, Knowledge management, Over the counter (OTC), Concept boards, Personal selling, European Accreditation Council for CME (EACCME), Column inches, Community care, Post-testing, Mode, Copywriting, Disease awareness marketing, Marketing research (MR), Mobile commerce (M-Commerce),