The period in a product’s life-cycle when it is being used for the first time
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Trial stage
Related terms
Ad recall, International Committee of Medical Journal Editors (ICMJE), Segmentation, Marketing channels, Point of sale (POS), McKinsey Seven S’s of Management (or 7-S Model), Marketing audit, Price fixing, Competitor analysis, Generic name, A, Business to business (B2B), Procurement officer/manager, Corporate reputation, Marketing metrics,