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The art directors, designers and copywriters in an advertising agency. Essentially, most marketing relating to products and services that needs imagination, innovation, artistry and inspiration to further develop, uses a Creative.
See also:
Creative director
Copyright
Related terms
Consumer, Big pharma, Risk analysis, Attitude Awareness Usage Study (AAU), Randomised trial, N, Advocacy and support groups, Over the counter (OTC), e-Marketing, Unplanned cannibalisation, Point of sale (POS), Cost-effectiveness (in media/advertising), Recession, Value preposition, Drug-drug interaction,
