An instance in market research where people know they are being studied by observers, this is in contrast to Closed-Ended Questions or Precoded Questions.
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Open observation
Related terms
PESTLE, Brand personality, Optimising, Efficacy, Mathematical analysis of perception and preference (MAPP), Segmentation strategies, Mean, Territory, Fax Preference Service (FPS), Reimbursement, Glass ceiling, Direct mail, Guerrilla marketing, Customer relationship management (CRM), Boston matrix,