An instance in market research where people know they are being studied by observers, this is in contrast to Closed-Ended Questions or Precoded Questions.
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Open observation
Related terms
Marketing objectives, Opportunities to hear (OTH), Disease mongering, Logo, Motivation research, DRIP Framework, Focus group moderator, Business to consumer (B2C), Scamp, SMART objectives, Territory, Grey marketing (also called parallel importing), Market growth rate, Industrial marketing, European Foundation for Quality Management (EFQM),