A qualitative form of research where the psychological decisions behind customer decisions, responses and purchases are investigated.
See also:
Customer
Customer focus
Market research
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Motivation research
Related terms
Emotional selling preposition (ESP), Buying behaviour, National Change of Address (NCOA), Asset-led marketing, Multimedia, Opportunities to hear (OTH), Modular training, International Public Relations Association (IPRA), Quality of life (QOL), Terms A-Z, Business plan, License agreement, Testimonials, Norms, Formulary,