A qualitative form of research where the psychological decisions behind customer decisions, responses and purchases are investigated.
See also:
Customer
Customer focus
Market research
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Motivation research
Related terms
Leader article, Corporate governance, Reference pricing, Territory, International Clinical Trial Registry Platform (ICTRP), Marketing channels, Beta Tests, Side-effects, Ad recall, F, Shareholder value, National Service Frameworks (NSF), Health Care prepayment plan (HCPP) (US), V, Compassionate use,