Asset-led marketing uses product strengths such as the name and brand image to market both new and existing products. Marketing decisions are based on the needs of the consumer and the assets of the product.
See also:
Brand image
Brand management
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Asset-led marketing
Related terms
P, Double page spread (DPS), Drug tariff, Conjoint analysis, Dichotomous question, Data analysis, Health Maintenance Organisation (HMO), Customer loyalty, Reference pricing, Continuing professional development (CPD), National Health Service (NHS), In-Company training, Hypothesis, Territory management, Knowledge management,