An inactive substance containing no treatment value used in clinical trials as a comparison with experimental treatments to evaluate their effectiveness.
See also:
Clinical trial
Efficacy
Placebo-effect
Placebo-controlled trial
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Placebo
Related terms
European Association of Communications Agencies (EACA), Key performance indicator (KPI), Disposable income, Trial stage, Informed consent, Learning curve, Intrapreneur, European Union (EU), Data collection, McKinsey Seven S’s of Management (or 7-S Model), Advertising research, Unstructured observation, Long term value (LTV), Advocacy and support groups, Copywriting,