An inactive substance containing no treatment value used in clinical trials as a comparison with experimental treatments to evaluate their effectiveness.
See also:
Clinical trial
Efficacy
Placebo-effect
Placebo-controlled trial
Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
Placebo
Related terms
Business plan, Return on sales enablement (ROSE), Data analysis, Publics, Social media, Lead management, Negative demand, Prior approval, National Institute for Health and Clinical Excellence, Multi-brand strategy, Cost-effectiveness threshold (health economics), Data entry, Glass ceiling, Expanded access, Premium pricing,