Tracking and managing information relative to a company’s prospective customers (sales leads). This includes managing the control of such processes as converting potential customers into sales and further developments of loyalty.
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Lead management
Related terms
Horizon scanning, Licensed, Defining Advertising Goals for Measured Advertising Response (DAGMAR), Unstructured observation, One to one marketing (1:1 marketing), Detail aid, Corporate identity, J, Ad rotation, Concept development and testing, U, Guppie, Corporate reputation, Added value, Risk-benefit analysis,