A mock-up or preliminary design for the artwork of an advertisement or other promotional material
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Scamp
Related terms
Customer focus, Prescribing Analysis and Cost (PACT), Investigational new drug (IND), Business plan, Creatives, Segmentation strategies, Trade advertising, International nonproprietary name (INN), Closed systems, Informed consent, Vision, Supplier relationship management (SRM), Sensitive data, Cost consequences analysis (CCA), Pilot programme,