A company’s strategy in creating and maintaining customers in a specific area.
See also:
Territory
Marketing communications
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Territory management
Related terms
Relative market share, Lobby, European Foundation for Quality Management (EFQM), Product differentiation, Segment, Modular training, Clinical, Trademark, Intrapreneur, Blended e-learning, Audit Bureau of Circulation (ABC), One to one marketing (1:1 marketing), Category management, F, Alternative service providers (ASP),