AIDA is a model of communication that describes the step-by-step process of persuading a customer to purchase (recommend or prescribe) a product.
See also:
Marketing plan
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Attention, interest, desire, action (AIDA)
Related terms
Critical success factors, User session, Construct, Differentiation, Diversification, Click tracking, Prescribing Analysis and Cost (PACT), Desired outcomes, One to one marketing (1:1 marketing), Testimonials, Point-of-purchase displays, Micro environment, Economic evaluation, Performance prism, Organic growth/development,