The company in possession of the largest share of sales in a market.
A market leader frequently dominates its rivals in customer loyalty, distribution outlets, representation, perceived worth, cost, profit, and promotional expense.
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Market leader
Related terms
Cost-effective (healthcare economics), Mission statement, Environmental scanning, Payment by results (PBR), Committee for Medicinal Products for Human Use (CHMP), Deduping, Response bias, Chief Medical Officer (CMO), Primary care, Personal data, Toxicity, Sensitivity analysis (pharmacoeconomics), Normative influence, Local advertising, Launch plan,