The company in possession of the largest share of sales in a market.
A market leader frequently dominates its rivals in customer loyalty, distribution outlets, representation, perceived worth, cost, profit, and promotional expense.
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Market leader
Related terms
Broadsheet, Telesales, Customer loyalty, Department of Health (DH), User session, Point of sale (POS), European Union of Medical Specialists (UEMS), Confidence level, Brand reinforcement, Learning curve, Performance prism, Concept boards, Adopter categories, Reference pricing, Clinical trial enrolment,