The company in possession of the largest share of sales in a market.
A market leader frequently dominates its rivals in customer loyalty, distribution outlets, representation, perceived worth, cost, profit, and promotional expense.
Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
Market leader
Related terms
Mobile commerce (M-Commerce), Market entry barrier, Dog, Prescription only medicine (POM), Reimbursement, Balanced Scorecard, S, Treatment trials, Drug usage/utilisation review (DUR), In-house newspaper/magazine, Unprompted recall, Moderator, Prophylaxis, Efficacy, Market skimming pricing,