Reassuring current beliefs or attitudes towards a brand. This is often a common advertising objective.

Reinforcing a brand is commonly explored by creating more or greater brand awareness. Marketers study and expand buyer’s established brand recall and recognition, with the aim to improving the strength, favorability, and uniqueness of their customer’s brand associations.

See also:
Brand
Brand extension
Brand image
Brand management
Brand revitalisation
Brand strategy
Attitude Awareness Usage Study (AAU)
Differentiation