Margin of a page adjacent to the fold in a publication; the vertical centre of a double page spread (DPS).
See also:
Above the fold
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Gutter
Related terms
Cohort, Price taker, United States adopted name (USAN), Pre-clinical trials, Advertising, External analysis, Marketing channels, Motivation research, Differentiation, Demand curve, Advocacy and support groups, Normal distribution, Tone of the media, Compassionate use, Accredited programmes,