Margin of a page adjacent to the fold in a publication; the vertical centre of a double page spread (DPS).
See also:
Above the fold
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Gutter
Related terms
Norms, Perfect competition, Health technology assessment/appraisal (HTA), Internal marketing, External analysis, Differentiation, Controlled trial, Brand mapping, British Pharmacological Society (BPS), Moderator guide, Glass ceiling, Pharmacokinetics, Market forecast, Endorsement, Prophylaxis,