An acronym for Differentiate – Reinforce – Inform – Persuade: a framework used as a marketing communications mode.
See also:
Marketing communications
Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
DRIP Framework
Related terms
L, Prescribing Analysis and Cost (PACT), Creative director, Seeding trial, Data analysis, Viewing room, Emotional selling preposition (ESP), Corporate fact sheet, Healthcare Communications Association (HCA), Customised marketing mix, Product pipeline, Pharmaceutical Researchers and Manufacturers of America (PhRMA), Registered trademark, Campaign, Big pharma,