An acronym for Differentiate – Reinforce – Inform – Persuade: a framework used as a marketing communications mode.
See also:
Marketing communications
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DRIP Framework
Related terms
Phase I trials, Market value added (MVA), Above the line, Advertising research, Marketing, Technical efficiency (pharmacoeconomics), Copyright, Cost-minimisation analysis (CMA), Copy editor, Internal analysis, Corporate governance, Quality of life (QOL), Sensitive data, Publics, Discussion guide,