An acronym for Differentiate – Reinforce – Inform – Persuade: a framework used as a marketing communications mode.
See also:
Marketing communications
Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
DRIP Framework
Related terms
Early majority, Gatekeeper, Market niche, Public relations, Mobile commerce (M-Commerce), Drug-drug interaction, Utility (pharmacoeconomics), Managed care, Market development, Strategic health authority (SHA), Moving annual total (MAT), Internal marketing, Personal data, Ad tracking research, J,