Sometimes called ‘silver market’, this term is used to define a population over a certain age – usually 65.
See also:
Customer
Demographics
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Grey market
Related terms
Congenital, Attention, interest, desire, action (AIDA), Therapy area, Export marketing, Key opinion leader (KOL), Cost–benefit analysis, Royal Pharmaceutical Society of Great Britain (RPSGB), Phase IV trials, Repositioning, Homogeneous groups, Equivalent advertising value (EAV), Click through rate (CTR), P, Marketing metrics, Conversion rate,