A product which holds no significant advantage over similar products already produced by competitors
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Me-too
Related terms
Brand revitalisation, Outlier, PEEST, British Medical Association (BMA), Brand personality, Franchising, Guppie, Awareness, interest, understanding, attitudes, purchase, repeat purchase (AIUAPR), Premium pricing, Transfer price, License (product), Added value, Behavioural targeting, Internal communications, Alpha/beta testing,