Marketing which is done by a organisation whose ultimate aim is not to make a financial profit, eg charities and public organisations.
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Marketing
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Non-profit marketing
Related terms
Unprompted recall, Entrepreneur, Discussion guide, Multimedia, Media planning, Marketing communications, Corporate strategy, Channel marketing, Maturation, Association of the British Pharmaceutical Industry (ABPI), Relationship marketing, List building, Interventions – clinical, Drug tariff, Equivalent advertising value (EAV),