Marketing which is done by a organisation whose ultimate aim is not to make a financial profit, eg charities and public organisations.
See also:
Marketing
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Non-profit marketing
Related terms
Market niche, Utility (pharmacoeconomics), Cost–benefit analysis, Unprompted recall, Executive summary, Health Status Index, Beta Tests, Marginal analysis, Conjoint analysis, Audit, Reciprocal links, Therapy area, Focused Advertising Sampling Technique (FAST) Marketing, Construct, Investigational new drug (IND),