Marketing which is done by a organisation whose ultimate aim is not to make a financial profit, eg charities and public organisations.
See also:
Marketing
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Non-profit marketing
Related terms
Social media, Personal data, Line extension, Territory management, Incremental cost-effectiveness ratio (ICER), Preferred provider organisation (PPO), Endemic, Company-specific training, Marketing cost analysis, List broker, Closed systems, Circulation, Relative market share, Recession, Competitive advantage,