An openly competitive marketing strategy involving one company exposing and attacking the weaker points of another company in order to take market share directly away from the competition.
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Offensive marketing
Related terms
Phase I trials, Eighty-twenty principle (Pareto Principle), Comparative advertising, Early adopters, Media evaluation, Audit, Adoption curve, Marketing intelligence, Unsubstantiated claims, Payment by results (PBR), Environmental set, Response bias, Fax Preference Service (FPS), External analysis, Health Status Instrument (Pharmacoeconomics),