An openly competitive marketing strategy involving one company exposing and attacking the weaker points of another company in order to take market share directly away from the competition.
Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
Offensive marketing
Related terms
Segmentation strategies, Marketing information, Data fusion, Core message, Pharmaceutical Researchers and Manufacturers of America (PhRMA), Disease mongering, Treatment trials, Technical efficiency (pharmacoeconomics), Company-specific training, Health technology assessment/appraisal (HTA), Cost-minimisation analysis (CMA), Conversion rate, Contextual marketing, T, Viral marketing,