Marketing which is done by a organisation whose ultimate aim is not to make a financial profit, eg charities and public organisations.
See also:
Marketing
Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
Non-profit marketing
Related terms
Market segmentation, Micro environment, Telesales, Morbidity, Segment, Balanced Scorecard, Long term value (LTV), Direct-to-consumer (DTC), (Chartered) Institute of Public Relations (IPR), Big pharma, Brand management, Oligopsony, Test marketing, Trade advertising, Syndicated market research data,