Certain marketing tactics a company may use to target a specific segment of a market.
Segmentation in Marketing is also applied when buyers with identical product requirements are separated up into groups in order to procure alternative buyer prices.
Ideally people in a chosen segment will be similar in terms of the criteria by which they are separated and different from other segments in terms of these same criteria. This practice may be viewed collectively as ‘positive’ and ‘negative’ applications of the same idea, dividing up the market into limited groups. An example of these groups are; gender, price and interests.
Although, generally there may be obvious, ideal market segments, individual organisations may chose to engage in their own marketing segments and create their own strategies.