The newspapers and magazines which have an audience appropriate to a company’s target audience.
See also:
Target audience
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Target publications
Related terms
Co-operative, Committee for Medicinal Products for Human Use (CHMP), Field marketing, British National Formulary (BNF), Long-range planning, Growth stage, Economic value added (EVA), Health Care Financing Administration (HCFA) (US), e-Learning, Treatment Investigational New Drug (IND), New Drug Application (NDA), External analysis, Pharmacokinetics, Merger and Acquisition (M&A), Marketing planning,