The newspapers and magazines which have an audience appropriate to a company’s target audience.
See also:
Target audience
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Target publications
Related terms
International Public Relations Association (IPRA), Quality-adjusted life year (QALY), Marketing plan, Quantitative objectives, Creative director, e-Prescribing, Trial endpoint, Editorial, Four Ps, International Committee of Medical Journal Editors (ICMJE), Marketing intelligence, Category management, Market follower, Market penetration strategy, Peer review,