A company’s strategy in creating and maintaining customers in a specific area.
See also:
Territory
Marketing communications
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Territory management
Related terms
Adherence, Advertising research, Emotional selling preposition (ESP), Entrepreneur, Learning log, Lead generation, In-Company training, License (product), e-Sampling, Respondent fatigue, Brand reinforcement, Direct marketing, Grey marketing (also called parallel importing), Morbidity, Open-label trial,