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The promotion of a product or service through social networks such as YouTube or Twitter. Users are encouraged to share innovative and entertaining promotional activity.
See also:
Social media
Cost per acquisition (CPA)
Cost per click (CPC)
Reciprocal links
Behavioural Targeting
Contextual Marketing
RSS
E-Marketing
User Session
Related terms
Cognitive dissonance, Relative advantage, Syndicated market research data, Prescribing information, Bias, Electronic point of sale (EPOS) system, Syndicate groups, Terms A-Z, Corporate reputation, Return on investment (ROI)/Return on capital employed (ROCE), Supply chain, Advertising agency’s commission, Health Care prepayment plan (HCPP) (US), Brand image, Customer,
