Cherry, a full-service creative healthcare agency, has appointed Peter Henshaw as Managing Director. Henshaw will be responsible for leading the day-to-day running of the agency and overseeing the agency’s next stage of growth.
Henshaw joins the agency from Mednet Health where he was also Managing Director. He will report to Michael Evans, President and Managing Partner of Cherry.
Evans said: “Peter brings significant experience in leading and growing healthcare creative agencies and has an excellent track record in client development, team leadership and delivery of outstanding creative campaigns. His thinking and approach to the challenges our industry faces made him the standout candidate for the role, and we are delighted to have someone of Peter’s calibre join Cherry.”
Henshaw commented: “Cherry’s work sits in a space I care deeply about: where strategic clarity, scientific storytelling and creative ambition come together to help healthcare brands communicate with more impact. Clients are navigating increasingly complex environments and they need agency partners who can bring sharper thinking, more joined-up delivery and smarter ways of working.”
Cherry is part of AVENIR GLOBAL, a global group of specialist communications firms that has 1,000 staff and offices in 22 locations across Canada, the US, Europe and the Middle East.