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Pharmaceutical Market Europe – July/August 2020

Celebrating the virtual Communique Awards 2020 and understanding the importance of behaviour change

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Pharmaceutical Market Europe – June 2020

The new normalAs lockdown restrictions start to ease, the need for drug treatments and a vaccine for COVID-19 has never been higher. At the same time, there has been unprecedented...

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Pharmaceutical Market Europe – May 2020

Pulling together in times of crisisAs lockdown continues into its eighth week, news that the strict measures are working and the curve is flattening is welcome indeed. But as spring...

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Pharmaceutical Market Europe – April 2020

We are fighting back against COVID-19As we live through extraordinary times, experiencing government controls that are unprecedented in the UK since WWII, our actions are reminding us what people are...

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Pharmaceutical Market Europe – March 2020

As the world remains gripped by the outbreak of coronavirus, which causes the disease COVID-19, pharma companies are intensifying their research efforts to discover both a treatment and a vaccine. After...

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Pharmaceutical Market Europe – February 2020

Is pharma finally heading for launch excellence?As the digital edition of PME goes online, the number of confirmed cases of coronavirus infection (2019-nCov) in the UK has just doubled to eight,...

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Pharmaceutical Market Europe – January 2020

Can marketing change the world?Happy New Year! And welcome to a new decade, which promises to deliver more innovation, research breakthroughs and disruption to healthcare than ever before.Our cover story...

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Pharmaceutical Market Europe – December 2019

Sparking the imagination! It’s Christmas, and all around people are scurrying to decorate their homes and buy that perfect present for that special someone. The big stores have released their...

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Pharmaceutical Market Europe – November 2019

Patience and persistenceWelcome to the November issue of PME. In our cover article, Chris Ross explores why pharma’s multichannel maturity isn’t just about hard technology. Looking at the Across Health...

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Pharmaceutical Market Europe – October 2019

Why yesterday’s thinking won’t solve tomorrow’s problemsWelcome to the October issue of PME. In our cover article, Chris Ross looks at why creative partnerships could be key to commercial success...

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Pharmaceutical Market Europe – September 2019

Patient vs Pharma, this is the situation which the industry dreads, but in 2019 has become a reality on several fronts: when patients see pharma not as a friend, but...

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Pharmaceutical Market Europe – July/August 2019

Patient vs Pharma, this is the situation which the industry dreads, but in 2019 has become a reality on several fronts: when patients see pharma not as a friend, but...