In this issue PME talks with …
The chair of the UK’s NICE discusses navigating the stormy waters of health service reforms, collaborating with pharma and the introduction of value-based pricing
And we take a look at …
Building pharma brands driven by customer-focussed innovation will enable companies to differentiate their products in a crowded marketplace …
… The future of HTA harmonisation in Europe
The variety and variability of European health technology assessment criteria have created a challenging environment for pharma and a need for much greater harmonisation …
… Denmark: pharma spend during a time of cost containment
The country’s government is extending and reshaping the national health system, but GPs have been critical of the potential impact on quality of care …
… Personalised patient support
An age of integration and patient-centricity in healthcare has emerged and the global pharma industry has an opportunity to be at the forefront of this change …
… Masterclass: rebooting the innovation engine
How can the industry transform the efficacy of its R&D teams so they can do more with less?
Also with this issue …
Two industry experts share their views on the changing roles of advertising and branding
and in addition …
… Emerging Markets: Pharma and BRIC
Tracking industry’s engagement with Brazil, Russia, India and China …
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