In the October issue of PME we hear from Novo Nordisk’s Klaus Henning Jensen, who explains how the medical affairs function has had to change to become more market-focused.
And Boehringer Ingelheim’s Albert van Eijk discusses the digital elements of some of his company’s multichannel efforts – setting us up to examine new research into doctors’ use of digital technology and then look at new figures for the more traditional area of print advertising.
The October issue is available to view online now, but if you don’t currently receive PME on a regular basis you can subscribe to the print or digital edition – or keep up with pharma news on a more regular basis via our PMLiVE Daily or Weekly email newsletters.
In this issue…
News
- Biosimilar progress for Amgen; EMA under transparency pressure
- Gilead’s hep C combo backed by EU
- PD1s in bladder cancer; Nivolumab boost for BMS
- New role for Cancer Drugs Fund; EMA to assess experimental Ebola drugs
- Pfizer shifts focus on Viagra marketing
- Breast cancer market set to double; Roche’s Perjeta
Darwin’s medicine
Brian Smith on staying on the evolutionary ‘peaks’
Freedom of Speech
Rohit Khanna discusses pharma lobbying in the US
Naughty or NICE?
Jennifer White on the implications of changes to the Cancer Drugs Fund
Successful partnerships
Skyepharma and Mundipharma reflect on their working relationship
Pharmacy with a future?
Pharmacists want a greater role in patient care
Decision making
Challenging the decision-making that underpins behaviour change
Interview
Novo Nordisk’s Klaus Henning Jensen on the role of medical affairs
Business in the US
Tighter regulations and more pricing controls are driving market improvements
Genes on demand
New research techniques could revolutionise drug discovery
Can Cinderella save us?
There is hope on the horizon for antibiotics development
Digital Intelligence
EU launches smartphone and social media project; Facebook may launch new health initiatives
Integrating digital
Boehringer’s Albert van Eijk on the digital elements of its multichannel efforts
Digital health
New research examines doctors’ digital health habits and puts them in context
Advertising
Oncology and diabetes lead pharma’s print spending
People
Senior moves at Merck KGaA, GSK, Roche, Boehringer Ingelheim and more
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