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Pharmaceutical Market Europe – March 2016

This month PME met Novo Nordisk’s senior vice president for marketing, medical affairs and stakeholder engagement Christian Kanstrup, heard from EphEMRA and looks at some new roles for social media.

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Pharmaceutical Market Europe – February 2016

Transformation is, once again, in the pharma air this month, with a shakeup at Novartis as it revamps its business and looks to reinvigorate its underperforming eyecare division Alcon.

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Pharmaceutical Market Europe – January 2016

Welcome to your first PME of 2016, which in company terms has already started with a bang and the news of Shire’s acquisition of Baxalta for $32bn - coincidentally the...

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Pharmaceutical Market Europe – December 2015

Marketing innovation against a backdrop of restricted budgets

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Pharmaceutical Market Europe – November 2015

In the November issue of PME we speak to Astellas about its first decade of operations and where it hopes to move over the next ten years.

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Pharmaceutical Market Europe – October 2015

In the October issue of PME we look at how Bayer has been transforming its approach to technology and working to build digital into its DNA.

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Pharmaceutical Market Europe – September 2015

In September’s PME we look at the local role for global market access teams, and pose the six big questions that will shape your access strategy.

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Pharmaceutical Market Europe – July/August 2015

This month we hear from Janssen’s Cyril Titeux on the industry’s pricing, access and reputation challenges

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Pharmaceutical Market Europe – June 2015

The June edition of PME sees an interview with EATRIS’ finance director Anton Ussi on the institute’s new nine-nation healthcare partnership and its long-term plan.

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Pharmaceutical Market Europe – May 2015

The May issue of PME looks at an award-winning and innovative project by Novo Nordisk to improve patient outcomes.

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Pharmaceutical Market Europe – April 2015

In the April issue of PME there’s an extended look at real world data and the rise of the observational data in healthcare, though we find there’s still a way...

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Pharmaceutical Market Europe – March 2015

In the March issue of PME we hear from AbbVie’s UK general manager Matt Regan, who tells us how its culture has been evolving since the business’ 2013 split from...