- PMLiVE

Happy accidents

A happy collision in market access

Life sciences services company Eversana acquires Healthware Group

Healthware will immediately merge with Eversana’s global agency network, Eversana InTouch

- PMLiVE

Research Partnership publishes new patient syndicated report on living with COPD

The report covers the US market, with a sample of 111 patients with moderate-to-severe cases of the condition

- PMLiVE

PM Society Awards 2024 open for entries

Twist Health will be the headline sponsor of the awards for the second year running

The AI Roadmap – charting our future in healthcare communications

The HCA has published a new position paper on the use of AI within the sector

- PMLiVE

Learning from the best: seven steps to exceptional launches

Repurposing ‘YOLO’ to stand for ‘You Only Launch Once’

- PMLiVE

Being healthy

Insights from this year’s annual Edelman Trust Barometer health data

- PMLiVE

The paper trail

Your doctor’s administrative burden is a public health crisis

- PMLiVE

Dollo’s law

Why you and your company may be worse, rather than better, than you used to be

- PMLiVE

PM Society announces 2023 Digital Award winners

OPEN Health takes three Golds while Astellas Pharma UK tops client leader board

- PMLiVE

Reimagining medical communications

By Jeremy Williams

- PMLiVE

Medical communications: connecting the dots from data to change

By Cathy Chow

- PMLiVE

MHRA grants two new marketing authorisations for UCB’s inflammatory disease drug

Bimzelx is now approved to treat psoriatic arthritis and axial spondyloarthritis

- PMLiVE

The impact of storytelling in effective communication

Taking a human approach for bolder brand and portfolio narratives

- PMLiVE

Don’t lose sight of behavioural insight

If we are being asked to demonstrate ROI, we first need to agree on the value of the outcome