- PMLiVE

Don’t lose sight of behavioural insight

If we are being asked to demonstrate ROI, we first need to agree on the value of the outcome

- PMLiVE

Being the change

Why it’s better to enable the future than to fight it

Tooth and nail

With Merck and BMS first out of the gates, here comes the assault on the Inflation Reduction Act

The Communiqué Awards welcome new co-chairs Neil Flash and Catherine Devaney

After two successful years, the previous co-chairs, Jeremy Clark and Fiona McMillan, will be stepping down

- PMLiVE

PMEA welcome Stephanie Hall as new chair

The founder and CEO of Uptake has been taking part in the judging process for seven years

- PMLiVE

Individuality and empowerment are key to good health

By Eleanor Read

thrive under pressure

Fox&cat: celebrating the 25th Communiqué Awards as official partners

On the night, the agency offered guests the chance to win a prize to help reduce their stress levels

- PMLiVE

The need for in-language education to advance health equity

By Katie Lucero

- PMLiVE

The launch landscape

Navigating the evolving early commercialisation and launch landscape: eight powerful opportunities

- PMLiVE

Return on investment

If we are being asked to demonstrate ROI, we first need to agree on the value of the outcome

- PMLiVE

Social media as a determinant of health is a real thing

What will our epitaph read? We came, we saw – we did nothing

- PMLiVE

Bridge of sighs

It is better to understand commercial caution than to criticise it

- PMLiVE

The goldfish principle: making sense of persuasive communication

By Susan Walkley

- PMLiVE

Havas reveals new brand architecture and visual identity

The agency will bring its branded networks and operating companies under one shared identity

- PMLiVE

The omnichannel conundrum

Why embracing imperfection is key to success