- PMLiVE

Generative AI is coming for healthcare

Don’t say I didn’t warn you

- PMLiVE

Adaptive innovation

What your thymus can teach you about adapting to market changes

- PMLiVE

VMLY&R and KDog join forces in project to train abandoned dogs to become medical detection dogs

Dogs Without Borders is a unique project that trains abandoned dogs to become medical detection dogs that can diagnose people living in remote communities

- PMLiVE

Confidently omnichannel: the critical role of customer engagement

Why a successful leap from multichannel to omnichannel is within your grasp

- PMLiVE

Maintaining the long-term health of the agency sector

How pharma and agency can work together to ensure our ecosystem remains in great health

- PMLiVE

The greatest show on Earth

Bernie Sanders getting indignant about pharmaceutical companies is must-see TV

- PMLiVE

Too much success

Some companies should be careful what they wish for

- PMLiVE

Global healthcare consultancy Uptake Strategies unveils a newly refreshed identity

Uptake, formerly known as Uptake Strategies, has revealed a bold brand refresh for its 18th year

- PMLiVE

The importance of creativity in content

By Louise Barry

- PMLiVE

Outsmarting unpredictability: using scenario planning to keep ahead

Scenario planning is now considered an essential tool to navigate uncertainty with confidence

- PMLiVE

Making the most of our valued talent pool

Encouraging people who are returning to work after a career break to see it as a positive experience

- PMLiVE

When to call in the specialists: strategy in Medical Affairs

By Laura Wilson

- PMLiVE

Masking the truth

Why a not-so-good editorial piece from The New York Times has me a little vexed

- PMLiVE

Connectome competitiveness

It’s not what you do, it’s how what you do connects

- PMLiVE

In uncertain times, plan for the actions you may never take

To be successful in changeable times, we must elevate the way we create our brand plans