- PMLiVE

Agile strategy or strategy for ‘agile’?

By Maxine Smith and Melissa Dagless

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Longevity lessons

The secret to corporate longevity isn’t growth, it’s survival

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AI: powering healthcare, empowering patients Physician perceptions of AI and the future of pharma

In the face of the coronavirus, innovative technologies such as artificial intelligence (AI) and machine learning (ML) have proven vital for the protection and promotion of public health.According to a...

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Cannes Lions shows health creative is becoming an art form

If you ever want an example of art imitating life, look no further than Cannes Lions 2022. Because just like life these past two years – in fact possibly because...

FlyPharma Europe unites pharma, biotech and bio pharma with air cargo logistics

In the middle of the pandemic, the pharma industry was under pressure to not just maintain but increase its existing business, while navigating the logistical challenges that COVID-19 placed in...

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Transforming clinical trials to accelerate drug development

There are great opportunities for the UK to take the learnings from the pandemic and build on our competitive advantages to strengthen and grow our clinical research environment. The aim...

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Are we the masters or servants of omnichannel engagement?

I think very few people will have failed to notice that our industry is currently in somewhat of a turmoil, as each company and team look at how they can...