What if pharma engaged its customers like Netflix or Amazon?

By Lorraine Walters

- PMLiVE

Omnichannel marketing – more than a buzzword

By Dimitri Challouma and Dominic Cleall

- PMLiVE

Not another thought leadership article… sorting the wheat from the chaff

By Rob Barlow

- PMLiVE

Boehringer Ingelheim, Lifebit to use AI to detect infectious disease outbreaks

Partnership will utilise real-world data for the early reporting of global outbreaks

- PMLiVE

The need for automation in healthcare

With wide applicability and the many time and cost savings they can bring, robots have been steadily integrated into healthcare over the last decade

- PMLiVE

Health leaders welcome EDPB’s opinion on adequacy of UK’s data protection standards

Opinion ‘paves way’ for sharing of health data between EU and the UK

- PMLiVE

Italy accelerates the path towards digital therapeutics implementation

PME talks to Roberto Ascione, Gualberto Gussoni and Giuseppe Recchia about the advancement of digital therapeutics in Italy

- PMLiVE

Researchers use AI to identify drugs that could be repurposed for Alzheimer’s

Eli Lilly's JAK inhibitor Olumiant identified as a potential treatment for repurposing

- PMLiVE

Building meaningful customer engagement through data-driven digital insights

Understanding the helpful insights that online HCP conversations can reveal

- PMLiVE

Reaching patients and HCPs during the pandemic

COVID-19 has caused unprecedented disruption to drug launches, but some pharma companies avoided costly delays by quickly pivoting to digital channels

- PMLiVE

The print edition of T40 2020 is available now!

The print edition contains exclusive results analysis and is easy to download

- PMLiVE

AI and accelerated computing ring in new era for healthcare

The AI trends set to dominate healthcare in 2021

- PMLiVE

Three ways AI will change healthcare in the next decade

Looking forward, there is no doubt that AI will continue to take centre stage in global healthcare initiatives

- PMLiVE

Digitising healthcare

by Peter Ruffley

- PMLiVE

Why digital is the solution to the healthcare crisis

Amid the uncertainty of the pandemic, rather than halting progress, in many ways the crisis has expedited it