- PMLiVE

Microsoft creates ‘Emma’ to aid with Parkinson’s

Prototype watch reduces uncontrollable shaking

- PMLiVE

European regulators mull use of… QR codes

EMA’s Heads of Medicines Agencies committee outlines packaging proposals

- PMLiVE

HRA Pharma takes to social media to support its ellaOne brand

Launches new Facebook and Twitter channels for its morning after pill

Novartis tie-up with IBM Watson Health in breast cancer

Will combine real-world patient data and cognitive computing

- PMLiVE

Takeda and Marvel extend IBD cartoon initiative

Next chapter of IBD Unmasked released to celebrate World IBD Day

- PMLiVE

Random42 wins platinum award at the Creativity International Awards

Group also picks up a silver award for virtual reality

Lilly joins Personal Connected Health Alliance

Samsung, AT&T and IPSOS Healthcare also sign up

- PMLiVE

Threepipe wins digital transformation account for Sinclair Pharma

London-based comms agency appointed to drive growth

- PMLiVE

The new science of content marketing

The role of big data and artificial intelligence  in marketing and advertising

Europe needs ‘sustainable data ecosystem’

Better use of data must be made if patients and healthcare systems are to benefit

Sanofi targets patient literacy in clinical trials drive

Unveils new online resources for those in the US

- PMLiVE

UCB adds website for its Facebook-based Parkinson’s community

Says the site forms the next chapter for More than Motion

- PMLiVE

Pfizer launches antibiotic resistance surveillance website

Designed for healthcare professional use ATLAS will cover 60 countries

Sanofi reception

Sanofi agrees €250m diabetes deal with AI firm Exscientia

The French pharma giant will pay royalties and contribute research funding

Strategic planning: a state of flux

Challenging the state of the pharma industry