- PMLiVE

The new science of content marketing

The role of big data and artificial intelligence  in marketing and advertising

Europe needs ‘sustainable data ecosystem’

Better use of data must be made if patients and healthcare systems are to benefit

Sanofi targets patient literacy in clinical trials drive

Unveils new online resources for those in the US

- PMLiVE

UCB adds website for its Facebook-based Parkinson’s community

Says the site forms the next chapter for More than Motion

- PMLiVE

Pfizer launches antibiotic resistance surveillance website

Designed for healthcare professional use ATLAS will cover 60 countries

- PMLiVE

Sanofi agrees €250m diabetes deal with AI firm Exscientia

The French pharma giant will pay royalties and contribute research funding

Strategic planning: a state of flux

Challenging the state of the pharma industry

Pfizer expands Healthcare Hub programme for tech startups

London, Stockholm, Sydney and Toronto hubs open their doors

- PMLiVE

GSK asthma app wins healthcare technology award

Health Tech & You prizes also go to HealthUnlocked and others

- PMLiVE

Medtronic integrates Garmin data into its remote monitoring platform

Can now sync information from vivofit wearable devices

Online therapy for dementia carers to be studied

UK researchers will assess computerised Cognitive Behaviour Therapy

- PMLiVE

Teva launches asthma social media campaign

Hopes awareness drive will improve inhaler use

Top tips for “digitally cautious” pharma

Some practical ways to enter this new era of customer and patient-centricity

- PMLiVE

Orbital Media to create virtual GPs

Ties up with University of Essex and aims to save NHS £2bn a year

- PMLiVE

Snapchat arrives at scientific meetings

And NICE becomes the first public health body to use the platform