Pfizer strikes genetic research deal with 23andMe

Lupus study and research community forms just one part of their collaboration

- PMLiVE

Nurturing change in pharma marketing

Multichannel pharma marketing could be ready to hatch

- PMLiVE

Novartis forms digital health investment company with Qualcomm

Expands work with Tricorder prize firm to develop 'beyond-the-pill' initiatives

23andMe signs Parkinson’s deal with Genentech

Adds to list of pharma tie-ups for genetic testing firm

Digital diagnostic tech improves GP accuracy

New study says using digital diagnostic advice can help reduce risk of misdiagnosis

- PMLiVE

Medelinked app available for Android

Smartphone users can now access and share medical history from their device

- PMLiVE

The use of search engines in health

The vast majority of health seekers use search engines as a starting point to gain information on a disease or illness

Pfizer taps mobile app for patient recruitment

Looks to use smartphone technology to identify rare disease patients

US doctors support digital health technology

Mobile devices and apps find favour in new survey

- PMLiVE

Hackers target deal-rich pharma sector

Look to gain access to insider information for stock market gain

23andMe launches personal genome service in the UK

Mail-order genetic service will cost £125

- PMLiVE

Novartis brings creative malaria campaign to Pinterest

Invites users to create their own mosquito-killing story

Monitoring the social media activity of HCPs

Do your research when planning a digital engagement strategy

- PMLiVE

The potential of regulated wearable technology

New health-tracking technologies are set to be taken seriously as medical devices

- PMLiVE

Online life sciences mapping tool launched

UK opens up database of 5,000 life science companies and sites