- PMLiVE

LinkedIn adds a pharma ‘influencer’

Pfizer CEO Ian Read joins the likes of Bill Gates and Richard Branson in writing for the social network

Strong sales increase for connected mobile health devices

Still a minority market in Europe but demand is rising

- PMLiVE

Infographic: Digitally-native HCPs

Key data on the how doctors' use of digital is changing

Are you talking to digital natives?

In 2014, ‘digitally-native HCPs’ will outnumber ‘digital immigrants’ – yet pharma’s marketing spend and strategy still disproportionally targets an ageing and less impressionable demographic

- PMLiVE

FDA approves clinical trial wearables

Greenlights Camntech's MotionWatch and Pro-Diary medical devices

Twitter praises Boehringer’s use of its platform

Corporate case study highlights pharma company's use of tweet chats

- PMLiVE

Electronic medical records industry to soar

Report says market will hit $17bn by 2017

A mobile game that could help cure cancer

Cancer Research launches Play to Cure: Genes in Space app

Harnessing insight from online networks

How can pharma use online doctor networks to best effect in 2014?

- PMLiVE

Pharma’s digital directions in 2014

Multi-channel marketing a priority, but mobile websites may be neglected

J&J expected to make best use of digital in 2014

Company's strong approach to marketing strategy praised in Digital Futures 2014 survey

Pharma’s top digital challenge in 2014? Strategy

Digital Futures 2014 survey also finds regulations expected to be an issue this year

Pharma’s social media priorities for 2014

Digital Futures 2014 survey finds high expectations for online HCP networks

Google testing smart contact lens for people with diabetes

Prototype devices use miniaturised electronics to measure glucose levels

- PMLiVE

New year, new attitudes in digital

The real digital innovations in 2014 need to come in our attitudes, not our technologies