- PMLiVE

80% of doctors in China use a smartphone

Study suggests pharma marketers must tailor their approach to the technology

- PMLiVE

Digital disruption

The pressure to transform will come from all stakeholders, not just technologists

- PMLiVE

Bayer outlines some of its digital health needs

Wants to work with startups in areas such as oncology and men's health

- PMLiVE

New Novartis MS app will turn up the heat on its rivals

Patients can use SymTrac iPhone app to track symptoms and relapses on their current treatment

- PMLiVE

Publicis recruits Kylie Minogue for French cancer campaign

Australian singer is taking centre stage in a new Alliance for Research in Cancer initiative

- PMLiVE

Number of healthcare professionals on Twitter tops 75,000

Doctors, nurses, pharmacists and consultants posting more than 152,000 tweets a day

- PMLiVE

Sanofi takes to Twitter to support Spanish pharmacy portal

Says new account on the social network will help support community pharmacists

European Commission launches mHealth consultation

May lead to policy action by 2015

- PMLiVE

Google Glass enters Parkinson’s trials

The smart glasses' potential will be evaluated as a patient assistant aid

eHealth not up to speed in Europe

Less than one in three doctors email their patients and just 10 per cent hold online consultations

- PMLiVE

Online Parkinson’s platform could revolutionise chronic disease care

ParkinsonNet connects patients with doctors in a virtual setting

Lilly launches online training to boost patient voice in HTA

New tool aims to help patient advocates 'better influence decisions'

AstraZeneca to develop mHealth cardiovascular services

Willwork with Vodafone in a new global partnership

- PMLiVE

Life sciences sector ‘aggressively embracing’ new technology

Technology-driven approaches drive breakthroughs, says a new study

Half of online Europeans watch health videos

But pharma yet to make the most of the medium as a patient engagement tool, says Manhattan Research