Harnessing insight from online networks

How can pharma use online doctor networks to best effect in 2014?

- PMLiVE

Pharma’s digital directions in 2014

Multi-channel marketing a priority, but mobile websites may be neglected

J&J expected to make best use of digital in 2014

Company's strong approach to marketing strategy praised in Digital Futures 2014 survey

Pharma’s top digital challenge in 2014? Strategy

Digital Futures 2014 survey also finds regulations expected to be an issue this year

Pharma’s social media priorities for 2014

Digital Futures 2014 survey finds high expectations for online HCP networks

Google testing smart contact lens for people with diabetes

Prototype devices use miniaturised electronics to measure glucose levels

- PMLiVE

New year, new attitudes in digital

The real digital innovations in 2014 need to come in our attitudes, not our technologies

- PMLiVE

Cancer Research UK to recruit its own ‘Wikipedian’

New in-house role will be funded by the Wellcome Trust and supported by Wikimedia UK

- PMLiVE

Europe approaches mHealth tipping point

Drop the industry shorthand and a significant proportion of consumers are now open to mobile health tools

FDA releases draft social media guidance

Covers 'interactive promotional media', such as Facebook, Twitter and blogs

- PMLiVE

GSK launches Facebook weight loss campaign for Alli

‘60-Day Kickstart’ initiative offers free healthy living support

- PMLiVE

ghg and OptimizeRx join forces on electronic health records

Will make use of data to support healthcare professionals

UK faces ‘mountain high’ barriers to mHealth adoption

Doesn't help that industry shorthand is little understood by consumers

- PMLiVE

GE Healthcare re-launches online neurological campaign

MIND Online aims to improve understanding of conditions such as Alzheimer's disease

- PMLiVE

Community research

Leveraging ‘controlled’ social web environments to garner healthcare business insights