2013: pharma’s year of mobile?

Industry use of the technology stepped up a gear this year

- PMLiVE

Cegedim’s physician network Docnet set for US debut

Online healthcare professional community will have phased launch from 2014

Merck turns to gamification in diabetes

Working with Ayogo on mobile app to improve adherence

Ireland unveils eHealth strategy

Will recruit chief information officer to run new eHealth entity

- PMLiVE

Digital recruitment for clinical trials

As more patients go online for health, digital channels are showing ever-greater promise

WebMD to debut quantified self venture in 2014

Will launch mobile biometric tracking via new iPhone app plus ecommerce store for devices

Mobile app formulary and cloud hosting platform launched

IMS Health stakes its claim in mHealth

- PMLiVE

Digital blooms: multichannel marketing in China

The evolution of marketing and its increasing use of new channels is as relevant to China as it is to mature pharma markets

FDA reins in Google-backed genetics company 23andMe

Health-related genetic test service put on hold pending US regulatory review

What will pharma’s digital future look like?

Take our 5-minute survey and have your say on the shape of digital marketing in 2014

- PMLiVE

Smart Glasses: A new look for healthcare?

Wearable computer devices like Google Glass are tipped to become the next big technology trend, and have exciting health applications

- PMLiVE

Technology-enhanced HIV testing service triumphs

Dean Street at Home initiative wins PMEA's digital/social award

- PMLiVE

Personalised cancer support app wins Janssen’s digital prize

Px HealthcareCare takes first place, ahead of DrEd and Onco Drug Personalized Med

- PMLiVE

International health app site launches

MyHealthApps aims to help bring the technology into mainstream healthcare

- PMLiVE

How Pfizer reclaimed its Twitter brand

Company explains how it took back its name on the social network