FDA releases draft social media guidance

Covers 'interactive promotional media', such as Facebook, Twitter and blogs

- PMLiVE

GSK launches Facebook weight loss campaign for Alli

‘60-Day Kickstart’ initiative offers free healthy living support

- PMLiVE

ghg and OptimizeRx join forces on electronic health records

Will make use of data to support healthcare professionals

UK faces ‘mountain high’ barriers to mHealth adoption

Doesn't help that industry shorthand is little understood by consumers

- PMLiVE

GE Healthcare re-launches online neurological campaign

MIND Online aims to improve understanding of conditions such as Alzheimer's disease

- PMLiVE

Community research

Leveraging ‘controlled’ social web environments to garner healthcare business insights

2013: pharma’s year of mobile?

Industry use of the technology stepped up a gear this year

- PMLiVE

Cegedim’s physician network Docnet set for US debut

Online healthcare professional community will have phased launch from 2014

Merck turns to gamification in diabetes

Working with Ayogo on mobile app to improve adherence

Ireland unveils eHealth strategy

Will recruit chief information officer to run new eHealth entity

- PMLiVE

Digital recruitment for clinical trials

As more patients go online for health, digital channels are showing ever-greater promise

WebMD to debut quantified self venture in 2014

Will launch mobile biometric tracking via new iPhone app plus ecommerce store for devices

Mobile app formulary and cloud hosting platform launched

IMS Health stakes its claim in mHealth

- PMLiVE

Digital blooms: multichannel marketing in China

The evolution of marketing and its increasing use of new channels is as relevant to China as it is to mature pharma markets

FDA reins in Google-backed genetics company 23andMe

Health-related genetic test service put on hold pending US regulatory review