What will pharma’s digital future look like?

Take our 5-minute survey and have your say on the shape of digital marketing in 2014

- PMLiVE

Smart Glasses: A new look for healthcare?

Wearable computer devices like Google Glass are tipped to become the next big technology trend, and have exciting health applications

- PMLiVE

Technology-enhanced HIV testing service triumphs

Dean Street at Home initiative wins PMEA's digital/social award

- PMLiVE

Personalised cancer support app wins Janssen’s digital prize

Px HealthcareCare takes first place, ahead of DrEd and Onco Drug Personalized Med

- PMLiVE

International health app site launches

MyHealthApps aims to help bring the technology into mainstream healthcare

- PMLiVE

How Pfizer reclaimed its Twitter brand

Company explains how it took back its name on the social network

- PMLiVE

Text messages studied as tool for cutting type 2 diabetes risk

Imperial College London teams up with Rapide

Pfizer finally acquires the @pfizer name on Twitter

Will streamline its existing @pfizer_news account

- PMLiVE

Mobile health apps – still a novelty?

There are thousands of mobile health apps, but they've yet to live up to their potential

mHealth adoption varies by therapy area

Cystic fibrosis patients most likely to be mobile health users, says survey

- PMLiVE

Big increase in US mobile health audience

Some 95 million adults now use their phone for health purposes

Google Glass passes clinical ‘proof of concept’

Philips-Accenture project trials patient data delivery via smart-glasses

- PMLiVE

Sanofi launches a monster mobile diabetes game

Monster Manor iPhone and Android apps aim to encourage better management of the condition

- PMLiVE

Novartis adds Facebook personalisation to sight campaign

Features the viewer's own pictures from the social network

- PMLiVE

Pfizer calls for mHealth to be prioritised

Wants more action to support mobile health in developing countries' ageing populations