- PMLiVE

Online social gaming campaign takes aim at cancer

EPAAC's I'm a Fan of Life initiative focuses on cancer prevention

Lilly ramps up social media use

Next phase of LillyPad blog expansion aims at journalists

Pharma digital spending up 40 per cent

But overall marketing investments saw no increase in 2012

- PMLiVE

Sanofi supports Clexane with Spanish VTE apps

The free iPhone, iPad and Android apps are for healthcare professionals

ABPI publishes updated guidance on pharmacovigilance and digital media

In a guest blog, the ABPI's Esteban Herrero-Martinez explains what changes to European pharmacovigilance legislation mean for ABPI members

Europe and US agree eHealth roadmap

Aims to strengthen transatlantic cooperation in eHealth and health IT

New clinical trial search engine launches

MyClinicalTrialLocator.com follows similar service from PatientsLikeMe

FDA says final mobile app guidance just weeks away

And tells Congress only a fraction of mobile apps will need regulating

Vivus launches weight loss app to swell Qsymia sales

iPhone and Android Q and Me app backed up with patient support programme

PatientsLikeMe launches clinical trial search tool for patients

Online community wants to match patients to suitable studies

- PMLiVE

Novartis turns from social networking to apps for trial recruitment

Launches iPhone and Android cancer trial app in the US

China: Engagement strategies

As China grows apace, digital is increasingly being used to engage both customers and patients

NHS hopes to narrow the digital divide in health

Will provide funding for new 'digital health hubs'

Digital: Everyone has to keep learning

In a guest blog, Faisal Ahmed says that when it comes to digital we all have to learn and keep on learning

- PMLiVE

NHS launches health app library

Will feature smartphone apps reviewed for clinical safety by the UK health service